Anton Diaz worked for Procter & Gamble (P&G) Philippines, the biggest multinational company in the country, for more than 12 years after college before becoming a full-time first-time
Digital Entrepreneur. He was P&G’s Chief Information Officer when he finally quit his day job and decided to take his blog, Our Awesome Planet, to the next level in 2008.
OurAwesomePlanet.com, which he started in 2005, is the No. 1 food and travel media in the Philippines with millions of followers and readers and is still organically growing. His advocacy is to promote the “Food and Travel Secrets of a Destination” and to inspire Filipinos to live an awesome life in the Philippines.
Like a continuing autobiography of his family’s food and travel adventures, Anton created theblog as a love letter to his four sons—Aidan, Joshua, Raphael and Yugi. It was in 2015 when he
realized that the kids were not reading the blog, but when he started doing video stories, they watched these over and over again. This motivated him to start his Facebook and Youtube
video channels and adopt a mobile-video first approach to digital story telling.
Anton was recognized as one of Go Negosyo's Inspiring Young Filipino Entrepreneur Awardees in 2010 and was featured in its 7th book, "Go Negosyo's 50 Inspiring Stories of Young Entrepreneurs," in 2011. In 2015, he received the first Tourism Star Award for Media from the Department of Tourism for his invaluable contribution in promoting Philippine cuisine and
destinations through his blog Our Awesome Planet, thereby encouraging tourists to visit and taste the best of what the Philippines has to offer.
Our Awesome Planet is recognized as one of the world’s Top 50 Travel Blogs.